Episodes
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title o...
Profit-Maximizing Marketing Experiments with Elea Feit
A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s...
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To …
Have you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be...
Cutting marketing budget in a recession? Here's what Greg Dolan recom…
Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS...
The Future of Marketing Measurement with Rick O'Toole - Co-founder of…
Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, a...
Is your MMM lying to you? Michael Kaminsky talks validation.
Michael Kaminsky is a trained econometrician and co-founder of Recast , a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix...
Attribution Frameworks with Attribution Gal - Kate Cook
Kate Cook is the Head of Analytics at The Lumery , a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combinati...
Marketing Memetics & Measurement with Mike Taylor
Mike Taylor created and grew a successful growth marketing agency ( Ladder.io ), is building a business around simulator-based courses for data-driven marketers ( Vexpower ), and is the author of a forthcoming book about mark...
No-Code MMM with Gabriele Franco
Today on the show I’m joined by Gabriele Franco, the founder of Cassandra , a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Roby...
Announcing the Measure Up Podcast!
The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix mod...