What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with the MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement community of your own.
00:00 Introduction and Casual Conversation
01:45 Discussing the Concept of Measure Camp
02:06 Introducing Peter O'Neill, the Founder of Measure Camp
04:52 Peter's Journey in Digital Analytics and Measure Camp
08:01 The Origin and Success of Measure Camp
11:39 The Unique Experience of Attending Measure Camp
14:54 The Magic of Measure Camp
16:30 The Impact of Measure Camp in Different Regions
23:47 The Authenticity and Value of Measure Camp
23:59 The Authenticity of Measure Camp
24:24 The Fluidity of Measure Camp
25:04 The Spontaneity of Measure Camp
25:22 The Excitement of Measure Camp
25:50 The Realness of Measure Camp
26:31 The Rule of Two Feet at Measure Camp
27:31 The Magic of Measure Camp
28:20 Starting a Measurement Community
34:17 The Measure Camp Therapy
38:01 The Future of Measurement Communities
46:37 Starting a Measure Camp in Your City