Join Jim and Simon as they explore into the intricacies of podcast advertising with their guest, Amila Coomber, Head of Marketing & Growth at Podscribe. They explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube. A must-watch for anyone interested in understanding how to measure podcast ads.
00:00 Introduction and Nickname Banter
01:28 Discussing Podcast Ads
02:17 Introducing the Guest
05:01 Understanding Podcast Advertising
14:32 Technical Aspects of Podcast Ad Measurement
26:16 The Rise of Podcast Advertising
26:38 Simulcast and Pixel-Based Attribution
27:20 YouTube's Role in Podcasting
27:59 Challenges in Measuring Podcast Ads
31:10 Programmatic Advertising and Future Trends
33:38 Dynamic Feedback Loops and MMM
44:22 Creative Strategies in Podcast Ads
45:56 Insights and Future of Podcast Measurement
47:32 Final Thoughts and Incremental Insights