Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat.
In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods.
And stick around to the very end - Ben shares something you'll want to take advantage of!