GA4 - The good, the bad, and the ugly feat. Dana DiTomaso from Kick Point Inc.

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Join us as we talk with Dana DiTomaso about how marketers can get the most out of GA4.

Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at digital marketing agency Kick Point Inc., and the Founder and Lead Instructor of digital marketing training platform Kick Point Playbook.