Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail Media
Join Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.
More importantly, find out why Simon's house was once listed on Google Maps as a Forever 21 location.
00:00 Introduction and Year-End Reflections
00:24 Cauzle's First Year and Growth
01:02 Podcast Popularity and Listener Engagement
01:35 Career Transitions and New Roles
03:49 The Future of Measurement and Media
04:05 Big Bets for 2025
04:55 Big Bet #1: Retail Media Measurement
14:33 Big Bet #2: Marketing Mix Modeling Predictions
26:05 Big Bet #3: AI Answer Engines and Search Behavior
30:55 Big Bet #4: AI's Role in Marketing
33:18 Big Bet #5: Synthetic Audiences in Market Research
43:39 Big Bet #6: External Performance Calibration
59:48 Concluding Thoughts and Incremental Insights