Sept 21, 2024: Measuring Podcast Ads with Amelia Coomber @ Podscribe
Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads?
That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube.
Links from the show:
Quarterly (Podcast Advertising) Performance Benchmark Reports
00:00 Introduction and Nickname Banter
01:28 Discussing Podcast Ads
02:17 Introducing the Guest
05:01 Understanding Podcast Advertising
14:32 Technical Aspects of Podcast Ad Measurement
26:16 The Rise of Podcast Advertising
26:38 Simulcast and Pixel-Based Attribution
27:20 YouTube's Role in Podcasting
27:59 Challenges in Measuring Podcast Ads
31:10 Programmatic Advertising and Future Trends
33:38 Dynamic Feedback Loops and MMM
44:22 Creative Strategies in Podcast Ads
45:56 Insights and Future of Podcast Measurement
47:32 Final Thoughts and Incremental Insights