Peter O'Neil

Director of Digital Analytics, Decathlon / Founder, MeasureCamp

Leader in the field of Digital Analytics. Founder of a Digital Analytics agency (L3 Analytics/LeapThree) that was acquired in mid 2018. Founder of MeasureCamp, the Digital Analytics unconference held all over the world. Co-founder of MeasureBowling. Frequent speaker on the topic of getting value from Analytics.

Specialist with Google Analytics and Google Tag Manager, comfortable with any Digital Analytics, Tag Management and Data Visualisation tool. Beyond the tools, my talent is in creating new Digital Analytics solutions that evolve to become best practices, repeatable with organisations within and across sectors. Standardised solutions are customised to individual needs, resulting in key successes across industries including retail, publishing and finance.