CEO, Honed Consulting
Joshua Dodson knows higher ed inside and out. His career experiences over 15+ years as an instructor, a university AVP of digital marketing, a web analytics strategist, former Vice President of Marketing & Innovation at VisionPoint, and a co-founder of a higher ed marketing firm make Joshua a powerhouse knowledge resource.
A strategic marketing leader who is known for consistently anticipating market trends and building consensus, Joshua lead VisionPoint’s Integrated Marketing and Web teams--directing all traditional and digital marketing strategy and planning, search engine optimization (SEO), research, analytics, and web projects. He brings an exceptional ability to execute tactically and measure ROI to every project.
Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches.