Season 2
April 2, 2025
The MMM Zeitgeist with Elea Feit & Karen Chisholm
A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean of Research and Professor of Mar…