The Business Of Measurement Episodes
Behavioral Analytics & Rock Operas with Josh Silverbauer
Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, …
Sept 21, 2024: Measuring Podcast Ads with Amelia Coomber @ Podscribe
Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast …
August 7, 2024: How to Measure & Maximize Paid Search | Navah Hopkins…
Navah Hopkins from Optmyzr joins us to discuss the challenges of modern PPC management and the outsized role measurement will plan in the future of AI-enabled campaigns like Performance Max.
April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, …
What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current …
Nov 29, 2023: How does Private Equity view Marketing Measurement? | M…
Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.