MMM & Attribution Episodes

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor? Join Jim and Simon …

Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches.

When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in ...

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - increm...

Michael Kaminsky is a trained econometrician and co-founder of Recast , a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix...

Kate Cook is the Head of Analytics at The Lumery , a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combinati...

Mike Taylor created and grew a successful growth marketing agency ( Ladder.io ), is building a business around simulator-based courses for data-driven marketers ( Vexpower ), and is the author of a forthcoming book about mark...

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra , a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Roby...