The Business Of Measurement Episodes

Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once li…

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavior…

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast adve...

Navah Hopkins from Optmyzr joins us to discuss the challenges of modern PPC management and the outsized role measurement will plan in the future of AI-enabled campaigns like Performance Max.

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challen…

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.