MMM & Attribution Episodes
Is Google's Meridian a Game Changer for MMM?
There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of open-s…
From MMM to AI: Jim & Simon's Big Bets for 2025
Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once li…
May 30, 2024: The MMM Gap - How Marketers are Navigating the Shift to…
How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor? Join Jim and Simon in this in-depth discussion about the current state and future of Mark…
Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson
Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches.
Oct 11, 2023: Should you trust "AI-driven" MMM? | Dr. Ramla Jarrar
When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in ...
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement wi…
Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - increm...
Is your MMM lying to you? Michael Kaminsky talks validation.
Michael Kaminsky is a trained econometrician and co-founder of Recast , a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix...
Attribution Frameworks with Attribution Gal - Kate Cook
Kate Cook is the Head of Analytics at The Lumery , a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combinati...
Marketing Memetics & Measurement with Mike Taylor
Mike Taylor created and grew a successful growth marketing agency ( Ladder.io ), is building a business around simulator-based courses for data-driven marketers ( Vexpower ), and is the author of a forthcoming book about mark...
No-Code MMM with Gabriele Franco
Today on the show I’m joined by Gabriele Franco, the founder of Cassandra , a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Roby...