About Us

When the world of marketing analytics, data & measurement gets you down... it's time to Measure Up!

The Measure Up Podcast is a labor of love for the measurement community. Jim Gianoglio and Simon Poulton first met during the pandemic as they worked to keep the North American Measurement community engaged by helping to organize the first Virtual MeasureCamp (North America) - as we set off on this journey, we discovered a shared curiosity pertaining to all aspects of digital measurement. Jim took the lead to start the show in April 2023, and shortly after invited Simon to join the show. We truly do this from a love of the community and our hope is to democratize access to measurement education by way of speaking with interesting folks across the industry!

We hope you'll join us as we help navigate the complex world of measurement by seeking out the best & brightest voices in the measurement space. From Founders to Data Scientists, Analysts & Engineers, this podcast is for anyone with a curiosity about measurement challenges!

About the Hosts

Jim Gianoglio

Co-host / Founder & CEO @ Cauzle Analytics

Jim has been a consultant in the marketing and digital analytics space for 15 years. As the Founder of Cauzle Analytics, he is currently focusing on helping clients quantify the impact of their marketing efforts using Marketing Mix Models, experimentation, and various attribution methodologies.

I have a Master of Science in Information Technology from Carnegie Mellon University, where I focused on Business Intelligence & Data Analytics.

Simon Poulton

Co-host / EVP, Innovation & Growth @ Tinuiti

Sitting at the intersection of digital marketing strategy & analytics, Simon looks to be the glue between CMOs & CFOs through data utilization. He has over a decade of experience working with some of the worlds largest brands like NBC & Whirlpool to help them connect the performance marketing dots and focus on metrics that facilitate growth.

In addition to guiding marketing measurement strategy for various organizations, he is also a renowned speaker, author & industry contributor speaking on topics related to data privacy, business intelligence & attribution.