Want to connect with us? In addition to this podcast, Jim is also the founder of the MMM Hub Slack Community.
MeasureUp! Marketing Analytics Podcast
Join Jim Gianoglio & Simon Poulton as they discuss the wild world of marketing analytics with a selection of curated guests.
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Data Engineering
The People Side of Data
Marketing Experiments
MMM & Attribution
The Business of Measurement
Data Platforms
Nov. 12, 2025
Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling
We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI…
Aug. 27, 2025
Retail Media Incrementality with Skye Frontier
Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.
Discover why retail media…
June 25, 2025
Navigating SEO Measurement in the Age of AI: Insights from Mike King
Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.
Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rap…
June 11, 2025
Google Marketing Live 2025: AI in Search & Measurement Trends
Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon jumps into key announcements, including AI in Search, AI Max for Search, Veo3 advancements, and the measurement challenges associated with all of the new Google ads products.
They discuss the exc…
May 14, 2025
Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić
Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company.…
April 24, 2025
Live from MeasureCamp New York!
Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the...
