Measure Up | Marketing Data & Analytics Podcast

Sept 21, 2024: Measuring Podcast Ads with Amelia Coomber @ Podscribe

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast adve...

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Sept. 18, 2024

Sept 21, 2024: Measuring Podcast Ads with Amelia Coomber @ Podscribe

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast …

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Aug. 28, 2024

Aug 28, 2024: Prompt Engineering for Marketers & Analysts with Mike T…

⁠Mike Taylor⁠ , co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about...

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Aug. 7, 2024

August 7, 2024: How to Measure & Maximize Paid Search | Navah Hopkins…

Navah Hopkins from Optmyzr joins us to discuss the challenges of modern PPC management and the outsized role measurement will plan in the future of AI-enabled campaigns like Performance Max.

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May 30, 2024

May 30, 2024: The MMM Gap - How Marketers are Navigating the Shift to…

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor? Join Jim and Simon …

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April 24, 2024

April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, …

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current …

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April 10, 2024

April 10, 2024: These ain't your parents' billboards - Measuring OOH …

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to m...

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March 6, 2024

March 6, 2024: Do you really know how to test your paid media? | Nick…

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample si...

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Feb. 21, 2024

Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws peo...

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